Master the Craft of Account Management
Now's the time to get really, really good at your job. Join the AMplify Leadership Community for practical programs, useful tools, and peers who care as much about the work as you do.
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Join the 100+ Account Management leaders already inside AMplify
Where Mastery Takes You
Take Control of Your Career
So your clients treat you as a partner, not just another vendor, and your leaders count on what you tell them.
So you enjoy your work, make a real impact, and get recognized and rewarded for it.
So you enjoy your work, make a real impact, and get recognized and rewarded for it.
Become a partner to your clients and a peer to your leadership.
Clients invite you into the conversations that matter, before plans are finalized and decisions are made. They know you understand what they’re trying to achieve this year and value your perspective on how to get there.
Internally, you help shape revenue plans and next year’s targets. Leadership seeks your perspective because you understand your customers, the opportunities in your accounts, and what it will take to turn those opportunities into growth.
Account Managers earn that trust through sound judgment and a repeatable way of working. AMplify is where you develop both, alongside peers doing the same.
Internally, you help shape revenue plans and next year’s targets. Leadership seeks your perspective because you understand your customers, the opportunities in your accounts, and what it will take to turn those opportunities into growth.
Account Managers earn that trust through sound judgment and a repeatable way of working. AMplify is where you develop both, alongside peers doing the same.
"AMplify re-energized my approach to Account Management. Its tools helped me plan strategically and confidently handle challenging situations."
Kristy Devantier
Managing Director, TaleWind Digital
There is no MBA for Account Management. If there were, it would look like AMplify.
AMplify is where ambitious and committed Account Management and Customer Success practitioners learn together, compare notes on real accounts, and push each other further than any of them would get alone.
The curriculum develops the competencies, behaviors, and mindsets that make you the Account Manager clients call first. You build real business acumen: you learn to understand their business, lead the conversations that matter, and see where you can create the most value.
Nobody teaches this anywhere else.
The curriculum develops the competencies, behaviors, and mindsets that make you the Account Manager clients call first. You build real business acumen: you learn to understand their business, lead the conversations that matter, and see where you can create the most value.
Nobody teaches this anywhere else.
"Throughout my 15 years in Account Management I've found many different resources. AMplify has the most robust systems and gives you the ability to act on these things instantly."
Daniel Sapien
Account Management and Customer Success Leader
THE MINDSET
AMplify is a great investment if
You manage enterprise accounts or lead an Account Management or Customer Success team. You care about the commercial impact of your work, want to sharpen your judgment, and value learning alongside people who take the craft seriously.
You're a Growth Leader
You create value for your customers and for your company. In every account, every day.
You invest in your craft
You hold yourself to a higher standard than your job description asks for, and you like it that way.
YOU CONTROL YOUR CAREER
You're not waiting for a reorg or a manager to advance it for you. Skills, reputation, network. You're compounding all three.
The Community
What You Get
The systems, the programs, the people.
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Expert-Led Programs
Structured cohort programs throughout the year, plus the full library of on-demand programs from day one. Every program comes with a certificate of completion.
Core track
QBR Mastery, Account Planning Bootcamp, Negotiating Renewals and Upsells like a Boss
Leadership track
A10X Performance, NRR Growth Mastermind, and Building the Growth Department.
Every program is built for people who manage enterprise accounts, and each one gives you something to put to work in your accounts the same week.
Live sessions, every month
Expert workshops that go deeper than theory. Quarterly group coaching where you bring your real challenges and work through them with peers. Member showcases where Post-Sale leaders present actual strategies from actual accounts.
You leave every session with something you can use in your own book right away.
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The full toolkit, from day one.
50+ tools and templates built from The Growth Department methodology and refined by practitioners who run their accounts with them every week.
Account plan frameworks. Risk registers. Renewal playbooks. QBR prep systems. Negotiation scripts. Everything you need to operate at a higher level, without starting from scratch.
The people matter as much as the programs.
Ask for feedback on a QBR before a big meeting. Compare approaches to compensation, work through a renewal question, or get another perspective before a difficult leadership conversation.
AMplify’s private Circle community brings together experienced Account Managers, Customer Success practitioners, and Post-Sale leaders who share what they’re learning and help each other get better.
Account Management Courses
Flagship Programs
The following on-demand programs are included in your AMplify membership.
Account Planning bootcamp
Account planning is one of the most underutilized tools in Post-Sale. This program gives you a simple, agile framework for building plans that lower churn, surface risk, and uncover expansion opportunity.
QBR Mastery
This program turns the quarterly business review into a Growth Review that executive stakeholders keep on their calendar. You will learn how to structure it, what to bring, and how to run it so your customer leaves with a decision and you leave with a forecast you trust.
Negotiating Renewals & Upsells Like a Boss
Get better at the commercial conversations that determine what you keep and what you grow. This program teaches the negotiation moves that secure renewals and uncover high-value upsell opportunities.
The A10x Account Expansion Framework
This four-part framework helps you find the biggest growth opportunities inside your accounts, using real examples from AMplify members.
Nrr Growth
Net Revenue Retention is the most important number in your business. This program breaks down the mechanism of NRR and how to make retention and expansion predictable instead of heroic.
Building the Growth Department
The flagship program based on the book. Three sessions on how to build your own Growth Department with Clarity, Commitment, and Cadence — the operating standard for Post-Sale revenue.
Member Results
Selected results reported by AMplify members over the past year.
ARR RENEWAL RATES
100%
REVENUE TARGET ATTAINMENT
180%
GROWTH OVER PLAN
8%+
MEMBERS DELIVERING
78+
results
"AMplify gave me clear steps to refine my account strategy. These insights led to two early renewals, and I'm now revamping my annual strategic planning process to deliver even greater results."
— Rachel Senor, VP, Account Strategy, OHO Interactive
About Alex Raymond
Alex Raymond and
The Growth Department
Alex Raymond is the founder of AMplify, host of the Account Management Secrets podcast and author of The Growth Department. He has worked with thousands of Account Managers across hundreds of B2B companies.
At AMplify, he helps Account Managers and Customer Success Managers get really, really good at their jobs, and helps B2B companies run Post-Sale on one repeatable system.
The Growth Department makes the case for treating Account Management and Customer Success as the strategic engine that compounds revenue from existing customers.
"The Post-Sale model most companies run was built for a different era. This book is the upgrade."
- David Karp, SVP, Customer Success, Billtrust
- David Karp, SVP, Customer Success, Billtrust
"This is the book I needed when I was trying to figure out why some accounts thrived and others slipped away. Systems beat heroics, every time."
- Amanda Edington, VP Account Management, Payscale
- Amanda Edington, VP Account Management, Payscale
"Call it Customer Success and you'll be funded like support. Call it the Growth Department and you might actually get the investment it deserves."
- Rav Dhaliwal, Investor, Crane Venture Partners
- Rav Dhaliwal, Investor, Crane Venture Partners
Results
What Account Managers Are Achieving With AMplify
“Community matters, and sharing creates mindshare that drives success in account management. Throughout my 15 years in account management, I’ve found that Amplify has the most robust systems and gives you the ability to act instantly, with content targeted to help you succeed from day one.”
"AMplify is a game-changer for people leaders like me. The supportive community and exceptional resources have saved me countless hours, especially with ready-to-use templates that my team relies on. It’s been transformative for my personal growth and my team’s success."
"AMplify reignited my passion for Account Management. Its tools helped me plan strategically and confidently handle challenging situations. In a recent review, I used AMplify techniques to navigate a client’s restructuring, gaining insights that deepened our partnership.
"We had the privilege of having Alex facilitate a full-day session with our team, and the results speak for themselves. Account Managers who were struggling before are now actively implementing what they learned—and we’re seeing real improvements in their performance and confidence."
"Amplify is a thriving community of Account Managers and AM Leaders who share best practices, tools, and strategies. If you’re looking to build an Account Management team or refine your own skills in this field, Amplify is the perfect place to start!”
“Throughout my 15 years in account management, I’ve found that Amplify has the most robust systems and gives you the ability to act instantly, with content targeted to help you succeed from day one.”
“As I moved back into an executive role, many things were being built from the ground up. I turned to AMplify for account planning tools, where gracious members shared best practices and materials that became a valuable starting point for me.”
"We had the privilege of having Alex facilitate a full-day session with our team, and the results speak for themselves. Account Managers who were struggling before are now actively implementing what they learned—and we’re seeing real improvements in their performance and confidence."
"AMplify is a thriving community of Account Managers and AM Leaders who share best practices, tools, and strategies. If you’re looking to build an Account Management team or refine your own skills in this field, AMplify is the perfect place to start!”
"AMplify is exactly what Account Managers need. The courses are practical and immediately useful, the discussions are thoughtful, and the people here truly want to help each other succeed. Whether you’re early in your career or a seasoned AM, AMplify gives you the tools and network to keep getting better."
"AMplify reignited my passion for Account Management. Its tools helped me plan strategically and confidently handle challenging situations. In a recent review, I used AMplify techniques to navigate a client’s restructuring, gaining insights that deepened our partnership."
"AMplify is a game-changer for people leaders like me. The supportive community and exceptional resources have saved me countless hours, especially with ready-to-use templates that my team relies on. It’s been transformative for my personal growth and my team’s success."
"AMplify gave me clear steps to refine my account strategy. These insights led to two early renewals, and I’m now revamping my annual strategic planning process to deliver even greater results in the coming year."
“Throughout my 15 years in account management, I’ve found that Amplify has the most robust systems and gives you the ability to act instantly, with content targeted to help you succeed from day one.”
“As I moved back into an executive role, many things were being built from the ground up. I turned to AMplify for account planning tools, where gracious members shared best practices and materials that became a valuable starting point for me.”
"We had the privilege of having Alex facilitate a full-day session with our team, and the results speak for themselves. Account Managers who were struggling before are now actively implementing what they learned—and we’re seeing real improvements in their performance and confidence."
"AMplify is a thriving community of Account Managers and AM Leaders who share best practices, tools, and strategies. If you’re looking to build an Account Management team or refine your own skills in this field, AMplify is the perfect place to start!”
"AMplify is exactly what Account Managers need. The courses are practical and immediately useful, the discussions are thoughtful, and the people here truly want to help each other succeed. Whether you’re early in your career or a seasoned AM, AMplify gives you the tools and network to keep getting better."
"AMplify reignited my passion for Account Management. Its tools helped me plan strategically and confidently handle challenging situations. In a recent review, I used AMplify techniques to navigate a client’s restructuring, gaining insights that deepened our partnership."
"AMplify is a game-changer for people leaders like me. The supportive community and exceptional resources have saved me countless hours, especially with ready-to-use templates that my team relies on. It’s been transformative for my personal growth and my team’s success."
"AMplify gave me clear steps to refine my account strategy. These insights led to two early renewals, and I’m now revamping my annual strategic planning process to deliver even greater results in the coming year."
MEMBERSHIP
AMplify Leadership Community
Membership includes the six flagship programs, monthly workshops, and quarterly group coaching.
You'll get access to 50+ templates, the AI tools for Account Management, member showcases where leaders present real strategies, the private Circle community, and a copy of The Growth Department.
Plus new member programs and resources released during your membership.
Investment is $1,499 per year.
You'll get access to 50+ templates, the AI tools for Account Management, member showcases where leaders present real strategies, the private Circle community, and a copy of The Growth Department.
Plus new member programs and resources released during your membership.
Investment is $1,499 per year.
Group Membership
Bring Your Team
Get your team working with a shared language and a shared standard. Choose a membership package with individual access for every seat.
Up to 5: $7,495
Up to 10: $13,495 (10% discount)
Up to 20: $25,495 (15% discount)
Up to 5: $7,495
Up to 10: $13,495 (10% discount)
Up to 20: $25,495 (15% discount)
Includes everything in the individual membership, for every seat
30-minute onboarding call
A private team channel
