AMplify turns your Post-Sale team from a cost center into a documented growth engine.
KEEP Retention is the foundation of growth. Our first job is to keep the customers.
Aim for 95% gross revenue retention (GRR).
95%
GROW Expansion is where real growth happens.
The gold standard is 120% net revenue retention (NRR)
120%
NO SURPRISES Predictability builds trust and control.
Aim to be within +/- 3% of your quarterly forecast
+/- 3%
The method
clarity
Commitment
cadence
The Method
The operating standard for Post-Sale revenue.
The Growth Department Method is how you run the customer base. It has three areas of focus: What are we doing and are we aligned? What commitments are in place? And what's our operating rhythm?
Three pillars. Nine practices. One system your team runs on and leadership can inspect.
Clarity
What we do. Who owns it. How we talk about it.
Clarity is the agreement the rest of the company can't have for you. Who owns Post-Sale revenue. What success actually means. The shared vocabulary that lets your team explain their work to the CEO, the CRO, and each other.
One Owner. A single executive accountable for Post-Sale revenue. No shared responsibility, no dotted lines.
One Mission. Keep, Grow, No Surprises. The standard the team operates to.
One Scoreboard. The metric that tells leadership whether Post-Sale is working.
Commitment
What we're committed to, day in and day out.
Commitment is Clarity put into practice. The decisions about where your team's time goes before the quarter starts. What you invest in, what you protect, what you're willing to say no to.
Segmentation. Decide which accounts get a plan and which get a process.
Risk Assessment. Surface the accounts in trouble while there's still time to act.
Account Planning. Document the growth strategy for the accounts that matter most.
Cadence
The operating rhythm of Post-Sale.
Every sales team runs a weekly pipeline meeting with a standing agenda and decisions made in the room. Post-Sale almost never has the equivalent. Cadence installs it.
Weekly Portfolio Review. A standing meeting with a standing agenda. What's moving, what's at risk, what needs a decision this week.
Renewal Governance. Every renewal inspected on a schedule, not when someone remembers.
Quarterly Reset. The trade-offs that keep the forecast honest. What's working, what's being cut, what gets reforecast.
Results
AMplify members hit their numbers, grow their accounts, and build careers that compound.
“Community matters, and sharing creates mindshare that drives success in account management. Throughout my 15 years in account management, I’ve found that Amplify has the most robust systems and gives you the ability to act instantly, with content targeted to help you succeed from day one.”
Daniel Sapien
Strategic Partner, Curious Thought Leader
"AMplify is a game-changer for people leaders like me. The supportive community and exceptional resources have saved me countless hours, especially with ready-to-use templates that my team relies on. It’s been transformative for my personal growth and my team’s success."
Joanna Hagelberger
COO, Velocity Logics
"AMplify reignited my passion for Account Management. Its tools helped me plan strategically and confidently handle challenging situations. In a recent review, I used AMplify techniques to navigate a client’s restructuring, gaining insights that deepened our partnership.
Kristy Devantier
Director, Account Management, WorkerBee.TV
"We had the privilege of having Alex facilitate a full-day session with our team, and the results speak for themselves. Account Managers who were struggling before are now actively implementing what they learned—and we’re seeing real improvements in their performance and confidence."
Leigh Anne Lankford
President of TrainingPros
"Amplify is a thriving community of Account Managers and AM Leaders who share best practices, tools, and strategies. If you’re looking to build an Account Management team or refine your own skills in this field, Amplify is the perfect place to start!”
Michael Robichaud
Global Key Account Manager, Premier Tech
“Throughout my 15 years in account management, I’ve found that Amplify has the most robust systems and gives you the ability to act instantly, with content targeted to help you succeed from day one.”
Daniel Sapien
Account Management and Customer Success Leadership | Strategic Partner | Curious Thought Leader
“As I moved back into an executive role, many things were being built from the ground up. I turned to AMplify for account planning tools, where gracious members shared best practices and materials that became a valuable starting point for me.”
Robert Sproule VP
Account Management at SafetyChain Software
"We had the privilege of having Alex facilitate a full-day session with our team, and the results speak for themselves. Account Managers who were struggling before are now actively implementing what they learned—and we’re seeing real improvements in their performance and confidence."
Leigh Anne Lankford
President of TrainingPros
"Amplify is a thriving community of Account Managers and AM Leaders who share best practices, tools, and strategies. If you’re looking to build an Account Management team or refine your own skills in this field, Amplify is the perfect place to start!”
Michael Robichaud
Global Key Account Manager at Premier Tech
"AMplify is exactly what Account Managers need. The courses are practical and immediately useful, the discussions are thoughtful, and the people here truly want to help each other succeed. Whether you’re early in your career or a seasoned AM, AMplify gives you the tools and network to keep getting better.
Patricia Saunders
VP of Customer Success, FusionAuth
"AMplify reignited my passion for Account Management. Its tools helped me plan strategically and confidently handle challenging situations. In a recent review, I used AMplify techniques to navigate a client’s restructuring, gaining insights that deepened our partnership.
Kristy Devantier
Director, Account Management, WorkerBee.TV
"AMplify is a game-changer for people leaders like me. The supportive community and exceptional resources have saved me countless hours, especially with ready-to-use templates that my team relies on. It’s been transformative for my personal growth and my team’s success."
Joanna Hagelberger
Vice President, Customer Success, Rhoads Online Institute
"AMplify gave me clear steps to refine my account strategy. These insights led to two early renewals, and I’m now revamping my annual strategic planning process to deliver even greater results in the coming year."
Rachel Senor
Vice President, Account Strategy, OHO Interactive
“Throughout my 15 years in account management, I’ve found that Amplify has the most robust systems and gives you the ability to act instantly, with content targeted to help you succeed from day one.”
Daniel Sapien
Account Management and Customer Success Leadership | Strategic Partner | Curious Thought Leader
“As I moved back into an executive role, many things were being built from the ground up. I turned to AMplify for account planning tools, where gracious members shared best practices and materials that became a valuable starting point for me.”
Robert Sproule VP
Account Management at SafetyChain Software
"We had the privilege of having Alex facilitate a full-day session with our team, and the results speak for themselves. Account Managers who were struggling before are now actively implementing what they learned—and we’re seeing real improvements in their performance and confidence."
Leigh Anne Lankford
President of TrainingPros
"Amplify is a thriving community of Account Managers and AM Leaders who share best practices, tools, and strategies. If you’re looking to build an Account Management team or refine your own skills in this field, Amplify is the perfect place to start!”
Michael Robichaud
Global Key Account Manager at Premier Tech
"AMplify is exactly what Account Managers need. The courses are practical and immediately useful, the discussions are thoughtful, and the people here truly want to help each other succeed. Whether you’re early in your career or a seasoned AM, AMplify gives you the tools and network to keep getting better.
Patricia Saunders
VP of Customer Success, FusionAuth
"AMplify reignited my passion for Account Management. Its tools helped me plan strategically and confidently handle challenging situations. In a recent review, I used AMplify techniques to navigate a client’s restructuring, gaining insights that deepened our partnership.
Kristy Devantier
Director, Account Management, WorkerBee.TV
"AMplify is a game-changer for people leaders like me. The supportive community and exceptional resources have saved me countless hours, especially with ready-to-use templates that my team relies on. It’s been transformative for my personal growth and my team’s success."
Joanna Hagelberger
Vice President, Customer Success, Rhoads Online Institute
"AMplify gave me clear steps to refine my account strategy. These insights led to two early renewals, and I’m now revamping my annual strategic planning process to deliver even greater results in the coming year."
Rachel Senor
Vice President, Account Strategy, OHO Interactive
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See what a high-performing Post-Sale structure looks like
Most leaders already sense where things aren't working. The Post-Sale Stress Test gives you the language and the framework to confirm it. It measures you across the three pillars that separate Post-Sale teams that create value from those that just keep busy.
You'll see exactly where you stand and what to prioritize first. Twelve questions. Ten minutes.
Account Management Secrets gives you practical strategies to grow accounts, retain clients, and drive revenue beyond the sale—so you can become indispensable to your customers.