Close your renewals early. Upsell with confidence.
A live program for Account Managers and Customer Success Managers who own renewals.
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Think about your biggest renewal between now and year-end.
How likely are they to renew?
One tool says their usage is green. Another says they're 87% healthy. The CRM says 70%. But you haven't actually talked to the customer about the renewal because you're still putting out fires. And now Finance wants a 10% increase, leadership wants an upsell, and your boss asks how it's going every four days.
How do you know?
Every year you say it's going to be different, that this quarter close won't turn into a scramble. And every year it's the same. So how do you expect to close a renewal early, at the price finance wants, with the upsell in it, when the first thing the customer hears about the renewal is a quote you send 60 days before the contract expires?
"While the client has high product usage and we considered them 'healthy,' we uncovered that they aren't meeting revenue goals. Something we hadn't been aware of, but definitely should have been."
"AMplify gave me clear steps to refine my account strategy. These insights led to two early renewals, and I'm now revamping my annual strategic planning process to deliver even greater results."
WHAT THE DATA SAYS
Renewals and upsells matter more than ever
In 2025, median B2B SaaS companies retained 84% of their existing revenue, down from 88%. With retention rates down across the board, simply renewing what you have isn’t enough. You also need to grow the accounts you keep.
"Revenue does not recur. It is re-earned.
Every day, every week, every month, every quarter, every year."
Alex Raymond — author of The Growth Department
"But my renewals are fine."
Do they close early? At the price finance wanted? With all the terms you wanted? Did you get an upsell too?
Mastering Renewals & Upsells is designed to make the answer yes. You close your renewals early, and you close them with a much higher degree of confidence. You identify the upsell opportunities, you present them with confidence, and you win them. You operate as a partner, not just another vendor.
Vendors send the quote 60 days before the contract expires. Partners have it wrapped up months ahead of time.
Stop waiting to find out. Run an Active Renewal.
A passive renewal
wait, monitor, send the quote, chase, hope, find out.
An Active Renewal
know, lead, validate, negotiate, close.
Active Renewals drive revenue.
Active Renewals are a negotiation.
Active Renewals anticipate negotiation.
Active Renewals follow a process.
ACTIVE RENEWALS
Close your renewals early with the Active Renewal System.
Mastering Renewals & Upsells goes way beyond skills training and surface-level tools. You will learn a proven system for closing renewals with more confidence and less stress, all while earning the title of "partner" to your customers.
By the end of the program, you'll have applied the Active Renewal System to your portfolio, and you will know where each renewal stands, what needs to happen next, how the customer defines the value, and how you'll handle the negotiation.
"Throughout my 15 years in Account Management I've found many different resources. AMplify has the most robust systems, and gives you the ability to act on these things instantly."
Daniel Sapien — Account Management and Customer Success Leader
WHAT YOU LEARN
The Program
SESSION I · OCTOBER 22
Value Before Revenue.
Put the value on the table first, and sell like the incumbent you are, to your advantage.
SESSION II · NOVEMBER 5
Interest-Based Negotiating.
How to negotiate win-win deals that close early.
SESSION III · NOVEMBER 19
The Active Renewals System.
How to implement the system for increasing the chances of a renewal.
You are going to get so good at renewals. You'll close them early and never dread one again.
Who this is for
You're in the right place if...
Don't enroll if...
There's no lesson on building a renewal timeline.
High-volume books don't have the senior relationships this depends on.
This program changes how you prepare.
Those skills are free on YouTube.
THE OFFER
Master your renewals and upsells
LIVE COHORT
$1,499
Or three monthly payments of $549 · Includes a full year of AMplify membership
By comparison, a 5% discount on a $200,000 renewal costs you $10,000.
"Alex helped me reignite my passion for Account Management."
Alex Raymond has worked with hundreds of companies and thousands of Account Managers over more than a decade. He is the author of The Growth Department and hosts the Account Management Secrets podcast.
"The results speak for themselves. Account Managers who were struggling before are now actively implementing what they learned and we're seeing real improvements in their performance and confidence."
"AMplify reignited my passion for Account Management. Its tools helped me plan strategically and confidently handle challenging situations. In a recent review, I used AMplify techniques to navigate a client's restructuring, gaining insights that deepened our partnership."
"AMplify gave me clear steps to refine my account strategy. These insights led to two early renewals, and I'm now revamping my annual strategic planning process to deliver even greater results in the coming year."
FAQ
Questions you might have
The live program is three 90-minute sessions, plus a coaching call to review real progress with actual accounts. You were going to do that work anyway. This is doing the work while implementing a proven, repeatable system - so you don't have to wing it any more.
Not if you want to make an immediate impact. This program is designed to be used right away, and many students see meaningful progress with their renewals, even after the first session.
This program is built for experienced Account Managers. It gives you a process for testing what you think you know about an account, finding out who influences the decision, and acting on risks and opportunities while there’s still time.
Negotiation is part of it, but the Active Renewal starts earlier. You’ll work on understanding the customer’s priorities, demonstrating value in terms that matter to them, and preparing for the commercial conversation before it begins.
If you have no role in renewal or upsell conversations, this program may not be the right fit.
We've had Account Managers in software, services, marketing, and media run this system on accounts of every size and complexity, and they've all gotten results with it.
The price includes the four live sessions and two coaching calls, the Renewal Toolkit, the Value Scorecard, the Negotiation Playbook, and a full year of AMplify membership. If your company pays for professional development, the approval kit gives you a one-page description, the deliverables, and the dates, written for the person signing off.
Yes. You can pay $1,499 upfront or in three monthly payments of $549.
Every session is recorded, and you’ll keep access to the recordings. If you can, attend live: that’s when you’ll work through your actual accounts with the group.
EVERYTHING YOU GET
Close your renewals early. Upsell with confidence.
Or three monthly payments of $549. Live program begins October 22
FOR LEADERS
Enroll your team
Teams of five or more get a dedicated onboarding and strategy call before the first session, plus progress reporting throughout. Teams of ten or more get a live coaching session with Alex Raymond to work through their own accounts.
Team enquiries · Five seats or more
