Close your renewals early. Upsell with confidence.
A live program for Account Managers and Customer Success Managers who own renewals.
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Think about your biggest renewal between now and year-end.
How likely are they to renew? How do you know?
One tool says their usage is green. Another says they're 87% healthy. The CRM says 70%. But you haven't actually talked to the customer about the renewal because you're still putting out fires. And now Finance wants a 10% increase, leadership wants an upsell, and your boss asks how it's going every four days.
Every year you say it's going to be different, that this quarter close won't turn into a scramble. And every year it's the same. So how do you expect to close a renewal early, at the price finance wants, with the upsell in it, when the first real conversation is a quote you sent the customer 60 days before the contract expires?
"While the client has high product usage and we considered them 'healthy,' we uncovered that they aren't meeting revenue goals. Something we hadn't been aware of, but definitely should have been."
WHAT THE DATA SAYS
Renewals and Upsells matter more than ever
In 2025, median B2B SaaS companies retained 84% of their existing revenue, down from 88%.
"Revenue does not recur. It is re-earned.
Every day, every week, every month, every quarter, every year."
Alex Raymond — author of The Growth Department
"But my renewals are fine."
Do they close early? At the price finance wanted? On the term you wanted? With the upsell in them?
Mastering Renewals + Upsells is designed to make the answer yes. You close your renewals early, and you close them with a much higher degree of confidence. You identify the upsell opportunities, you present them with confidence, and you win them. You operate as a partner, not just another vendor.
Vendors send the quote 60 days before the contract expires. Partners have it wrapped up months ahead of time.
ACTIVE RENEWALS
Close your Q4 renewals early with the Active Renewal System.
You can find renewal checklists, negotiation tips and AI prompts anywhere. Mastering Renewals + Upsells is different. Bring the renewals you actually need to close. Start with the one you're least sure about. Build the plan while there's still time to change what happens.
By the end of the program, you'll have worked the Active Renewal System across your book: where each renewal stands, what's missing, what needs to happen next, how the customer sees the value, and how you'll handle the negotiation. So when your boss asks, “How do you know?” you have an answer. And where a customer would be better off with more of you, you'll see the upsell before the renewal and ask for it with confidence.
"Throughout my 15 years in Account Management I've found many different resources. AMplify has the most robust systems, and gives you the ability to act on these things instantly."
Daniel Sapien — Account Management and Customer Success Leader
WHAT YOU LEARN
The Program
SESSION I · OCTOBER 22
What your customer really wants.
The questions that tell you where you stand before the quote goes out.
SESSION II · OCTOBER 29
Value Before Revenue.
Put the value on the table before first, and sell like the incumbent you are, to your advantage.
SESSION III · NOVEMBER 5
Interest-Based Negotiating.
How to negotiate win-win deals that close early.
SESSION IV · NOVEMBER 12
The Active Renewals System.
How to implement the system for increasing the chances of a renewal.
You are going to get so good at renewals. You'll close them early and never dread one again.
Who this is for
You're in the right place if...
Don't enroll if...
There's no lesson on building a renewal timeline.
High-volume books don't have the senior relationships this depends on.
This program changes how you prepare.
Those skills are free on YouTube.
THE OFFER
Master your renewals and upsells
LIVE COHORT
$1,499
Or three monthly payments of $549 · Includes a full year of AMplify membership
A 5% discount on a $200,000 renewal costs you $10,000.
Enrollment closes October 21.
"Alex helped me reignite my passion for Account Management."
Alex Raymond has worked with hundreds of companies and thousands of Account Managers over more than a decade. He is the author of The Growth Department and hosts the Account Management Secrets podcast.
"The results speak for themselves. Account Managers who were struggling before are now actively implementing what they learned and we're seeing real improvements in their performance and confidence."
"AMplify reignited my passion for Account Management. Its tools helped me plan strategically and confidently handle challenging situations. In a recent review, I used AMplify techniques to navigate a client's restructuring, gaining insights that deepened our partnership."
"AMplify gave me clear steps to refine my account strategy. These insights led to two early renewals, and I'm now revamping my annual strategic planning process to deliver even greater results in the coming year."
FAQ
Questions you might have
"I don't have time for this right now."
The live program is four 60-minute sessions. You’ll work on a real account, so the preparation you do is work you can use for an upcoming renewal.
“We’re heading into Q4. Should I wait until next year?”
If you have renewals ahead, this is when the work matters. You can start identifying risks, building the case for value, and preparing for the money conversation on the accounts you own now.
“I’ve been running renewals for years. What will I learn?”
This program is built for experienced Account Managers. It gives you a process for testing what you think you know about an account, finding out who influences the decision, and acting on risks while there’s still time.
“Isn’t this just negotiation training?”
Negotiation is part of it, but the Active Renewal starts earlier. You’ll work on understanding the customer’s priorities, demonstrating value in terms that matter to them, and preparing for the commercial conversation before it begins.
"Our renewals are handled by a separate team."
If you own the customer relationship, your work still shapes the renewal. You can help uncover risk, build the value case, and give the renewal team a clearer picture of where the account stands. If you have no role in those conversations, this program may not be the right fit.
"My accounts are different."
You’ll apply the process to one of your own accounts during the program. The people, priorities, and buying process will be yours; the goal is to get a clearer read on what it will take to earn their next commitment.
“How do I justify the $1,499?”
The price includes the live program, toolkit, lifetime access to the materials, and a year of AMplify membership. If your company pays for development, we’ll give you language you can share with your manager to make the request.
“What if I miss a live session?”
Every session is recorded, and you’ll keep access to the recordings. If you can, attend live: that’s when you’ll work through your actual accounts with the group.
EVERYTHING YOU GET
Close your renewals early. Upsell with confidence.
Four live 60-minute sessions on October 22, October 29, November 5 and November 12
Two small-group coaching calls in December for personal attention to your most urgent renewals
Step-by-step Renewal Toolkit so you can see exactly where you are in the process
A Value Scorecard that translates your customers' goals into metrics that you can track to prove your value
The Negotiation Playbook gives you everything you need to have an interest-based negotiation with confidence
Plus: 12-month access to the AMplify community
Plus: Access to flagship programs on QBRs, Account Plans, NRR and more
Plus: Member showcases to learn directly from other Account Management leaders
Plus: Every tool from every program: The Risk Register, the Minimum Viable Account Plan, the Strategic Question Guide, the Segmentation Model, the QBRs Claude skill, and more
Or three monthly payments of $549. Live program begins October 22
FOR LEADERS
Enroll your team
Teams of five or more get a dedicated onboarding and strategy call before the first session, plus progress reporting throughout. Teams of ten or more get a live coaching session with Alex Raymond to work through their own accounts.
Team enquiries · Five seats or more
